Podcasts for Profit with Morgan Franklin

#004: How to Repurpose Your Podcast (Social Media and Beyond)

March 25, 2024 Morgan Franklin Media Season 1 Episode 4
#004: How to Repurpose Your Podcast (Social Media and Beyond)
Podcasts for Profit with Morgan Franklin
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Podcasts for Profit with Morgan Franklin
#004: How to Repurpose Your Podcast (Social Media and Beyond)
Mar 25, 2024 Season 1 Episode 4
Morgan Franklin Media

What if you never had to think of another content idea again?

That sounds like a dream, right?! My friend, that's the magic and power of podcasting.

Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media.

In this episode:
(
0:49) The crazy simple (and easy) way to reach out to customers and listeners you’ve probably never thought of!
(3:09) Why you should stop focusing on podcast marketing and start focusing on audience connection.
(4:28) Repurposing your podcast on LinkedIn and how to properly optimize these posts. (5:10) Repurposing on Meta (Facebook and Instagram), using video and making video from audio only.
(7:50) The best FREE tools you can use for repurposing podcast content.
(9:45) Using Reddit to repurpose your podcast and when it will actually make sense to post on Reddit.
(10:20) Pinterest for podcasters and why you need to repurpose your podcast on Pinterest.
(11:20) How to make the most out of blogs for your podcast and why you should blog every week for you website's SEO.
(12:43) Using podcast episodes for email marketing and to revitalize old email lists .

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Get Your FREE Podcast Launch Checklist!
Episode Show Notes
Follow Morgan on Instagram

Show Notes Transcript

What if you never had to think of another content idea again?

That sounds like a dream, right?! My friend, that's the magic and power of podcasting.

Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media.

In this episode:
(
0:49) The crazy simple (and easy) way to reach out to customers and listeners you’ve probably never thought of!
(3:09) Why you should stop focusing on podcast marketing and start focusing on audience connection.
(4:28) Repurposing your podcast on LinkedIn and how to properly optimize these posts. (5:10) Repurposing on Meta (Facebook and Instagram), using video and making video from audio only.
(7:50) The best FREE tools you can use for repurposing podcast content.
(9:45) Using Reddit to repurpose your podcast and when it will actually make sense to post on Reddit.
(10:20) Pinterest for podcasters and why you need to repurpose your podcast on Pinterest.
(11:20) How to make the most out of blogs for your podcast and why you should blog every week for you website's SEO.
(12:43) Using podcast episodes for email marketing and to revitalize old email lists .

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Get Your FREE Podcast Launch Checklist!
Episode Show Notes
Follow Morgan on Instagram

Morgan Franklin:

One of the best parts about having a podcast is you are never going to run out of content again. I'm being totally serious. Whether it's posting for social media, blogging, email marketing, downloads, or client outreach, there are endless ways you can repurpose your podcast. Hello, and welcome to podcast for profit. My name is Morgan Franklin. I'm a podcast producer, strategist, and educator. This podcast will help you create and grow a podcast that cuts through the noise of social media and speaks directly to your target audience. If you're ready to create a podcast that will align you with the experts in your industry, position yourself as a trusted leader and create another source of revenue for your business, you're in the right place. Now, a few months ago, I was listening to a podcast with Hala Tala and she was talking about how she originally started ranking on Apple Podcasts, what she would do is she would publish an episode. And then she would send out messages to her contacts on LinkedIn and give them a brief description of the podcast. And then she would tell them why she thought this episode specifically would bring value to their business. I think this strategy is absolutely genius. It's a great way to spread the word about your podcast, while simultaneously opening up a conversation with a potential client or new connection. Who doesn't love a podcast recommendation, right? I know I do. Who doesn't love it when someone sends them a message and says, Hey, this made me think of you repurposing your podcast as client outreach, if done correctly. And hear me when I say that, if done correctly, could open the doors for you have multiple new high quality conversations starting every week that could easily convert into a sale. But please do not spam your contacts list. You know what I'm saying? When I say this, this has to be done responsibly. And with intention, I think it's totally fine to have a base message you send out but do it with integrity and actually take the time to find people that will benefit from what you're sending them. As every person on the internet knows, no one wants to be bombarded with information they did not ask for. But say for example, and this is a real life story that happened to me this week, I met someone at a networking event. And they told me that they really wanted to learn about podcasting. But they especially wanted to know how podcasting could make them money, because they could not justify spending all that time that it would take to make a podcast and did not make the money. I followed up the next day. And I just sent him a quick casual DM nothing fancy, I said, hey, it was great to meet you. Here's a podcast episode I thought might help you. And you know what, from that conversation, they ended up booking a coaching call with me, and now they're starting a podcast. So it really can be that simple and easy. But don't force it just send a quick message and say, Hey, I thought that this could help you. And move on. Podcasting is all about connection. And when you're putting in that tiny bit of extra effort to bring value into people's lives, and genuinely care about their success, it goes a really long way. We've lost a lot of these touch points that we used to have in business. And so when we're able to bring in a little bit of value into someone's life, it can be so powerful. That's why it's important to find the purpose behind what you're creating. If you've ever worked in sales, and I know a lot of my business owners listening right now will know exactly what I'm saying. If you're selling a product that you believe in, it is so incredibly easy, right? But if you're trying to sell some crappy, shoddy thrown together product or you don't believe in it, it's almost impossible to promote and sell it. So think about this. When you're outlining episodes and you're thinking about your topics and your booking guests. How can you make this podcast the best it can possibly be, and have the best outcomes for you and your listeners. So let's talk about a few of the more conventional ways to repurpose your podcast. This is going to be kind of a rapid fire style list for social media. Let's get into it. First is LinkedIn. Make it graphic, talk about your episode talk about the value of your episode. If you have a guest make sure that you're tagging them. You're including the guest, you're tagging their business, share with the other professionals in your network, how this podcast can help them or bring them entertainment or inspire them. I think sometimes we forget how simple it is just to say what our podcast is about, instead of trying to think of all of these crafty ways to try to get people to listen and hook them in. Just share the value, share what your listener can expect and what they can gain out of this episode. Next, let's talk about meta Instagram and Facebook. Here's where we're gonna get into some very territory if you have a video recording of your podcast or not. If you have a video, I want to encourage you to take the time to break in into some shorter form content, buy in two or three of the best clips from your episode and make some reels from it. If you don't have video, that's totally okay. I find most of my audio only podcast to be just as effective as the ones with the video. Make a graphic with an intriguing pull quote. Or if you have a guest on the episode feature a photo of your guests and a quote from them on the episode or a question you ask them or a statistic or fact that revolves around something that you discussed. This doesn't have to be so difficult, I think sometimes we make things way harder than they have to be. But the most important thing is that you're showing up consistently and you're serving your audience with value. And one quick tip is sharing any content that you're sharing to your feed throughout the week, make sure that you share it to your story as well, no, I would say several times. As I've said before, on this podcast, only 10% of the people that follow you actually see your content. So if you're sharing something that was on your feed even three times on your stories, because we all know those people that are just clicking through on the stories, and they really don't look at the feed because the feed is all ads. And people we don't know anyway, that's a 30% chance that someone will be able to see that versus the just 10% that you had before. A lot of times I will make two different graphics for every episode. And I will just go ahead and upscale those to be the size of a story so that if I don't want to share it, and I want to have a new piece of content to put on my stories, I'll already have it. And if you want to make a reel but you don't have video to pull, just go ahead and use the audio, upload the audio, throw on some animations onto your images and text and go from there. Like I said, this does not have to be so hard and don't let it limit you. If you aren't doing video yet. I know a lot of people come to me and they're already overwhelmed with their podcast idea. They don't really know where to start, and they're already talking about video. My best advice to you is eat this elephant one bite at a time, don't try to be going into video and you haven't even mastered audio yet. It is okay to take these things one step at a time. And I think that a really good kind of middle of the road option for this is to make an animated video out of what you're talking about row your podcast cover on there, maybe a photo of you maybe a photo of your guest and use some animation, like I said, so there's actually something to watch. But don't let this hold you back from making short form video content. Two really great tools I highly recommend is Canva and cap cut. They both have free options. And they'll just make creating your content so much easier. I've been using them both for several years now. And like I said, it's great because you can start out for free. Also the cap cut app, I still just have the free version of that. But something really cool that you can use in that app is automated captions. So you go ahead and put your video in there or whatever piece of audio that you have, and it will write out what the caption is with the video and I find that to be incredibly useful back in the day. I remember I had to get on Premiere and write out every single word for my transcript or take it from somewhere else and put it on. So this is a game changer for anyone that wants to have their captions on screen with their video. Like I said cap cut. This is included in the free version so make sure that you're taking advantage of things like this. I know that we talked briefly about short form videos for Instagram and I said two to three of your best clips and turn those in your reels when you're creating these also save them for Tik Tok. Now, do not download them from Instagram and repost them on to Tik Tok. I see a lot of people doing this and from the beginning let's just go ahead if we're editing it on our phone or in cap cut or Canva or wherever it may be, go ahead and save it in a third party location. That way you already have it. You're not trying to scrape it off of another social media if you ever want to reuse it. But if you have a video from Instagram you're trying to upload to Tik Tok with an Instagram watermark. Not only is it going to look very unprofessional and messy, but it's not going to perform very well on Tik Tok because they already know that it came from Instagram and they do not play that game. The last two social medias are two that people tend to overlook when it comes to podcasting but in my opinion can be some of the best especially because there isn't as much competition. The first one is Reddit. If you find a Reddit community that makes sense. Okay, for your content and you share a post or you comment on a thread with your episode can help drive you tons of traffic to your podcast that make sure it makes sense and that it's actually providing value to the community. Redditors, as some of you may know, are incredibly fickle. And I would not just bust up in there trying to self promote my podcast without some serious value add. That makes sense for the people you're pitching it to. The last one is Pinterest. Please, please, please, whatever you do, if you don't post on any other social media, take the time to make a few graphics and post them on Pinterest. This post will go further and get better reach than any post that you could make on Tik Tok or Instagram or Facebook, that's just going to be gone in two days. What makes Pinterest so special is most of the pins don't even start to hit their prime until about three months, I'd say and will still be in circulation for over a year. This form of repurposing is a long game, but I think that you should take the time. Wow. So even with what we've just talked about, there is no reason that you are not easily repurposing your content in any given episode 10 different ways, and most of them are so simple, schedule a graphic and be on your merry way. Let's talk about blogging. If you aren't creating a blog out of each one of your podcast episodes, you are missing a huge opportunity for improving your Google ranking and SEO, people pay 1000s and 1000s of dollars every month for businesses to write blog posts for them. And you have an easy blog that can go up every week. This is a quick personal story about me. But at my first professional job, I was a content writer for a company that outsource digital marketing for a much larger company in 2014. We all remember that 10 years ago, we were charging $95 per blog post. That is how valuable blogging is to SEO. And some of you are just completely letting that opportunity slide out the back door. If nothing else, copy what your episode description says and transcribe your episode and put it out there. It doesn't get much easier than that. It will take you 15 minutes, and it will drive traffic to your website. I promise it'll help you rank higher on Google. And it will help you build your domain authority and give you a custom page to direct to your show notes and social media posts. So instead of sending them to Apple podcasts, or Spotify, now you can redirect them to your website, which is going to give you so many more opportunities to bring someone in as a lead. The last repurposing strategy we're going to talk about today is emails. I know, I know everyone loves creating email campaigns. And you just can't wait to think of all the new things that you're going to send out to your email list you've completely abandoned for the past three months. But this is your ticket out of email Purgatory and always being stressed out about what you're going to send. I know exactly how you feel. Now you have something fun, new and fresh to be sending out to your list every week. Again, this doesn't have to be hard. This can be a short message with the core points of your podcast, where to listen to it. And if you want to get fancy with it, ask for topic recommendations. Like I said, this is a two way street podcast is all about communication. Ask your listeners what they want to hear from you, or use that end of the email to create a new lead to your website or your product or scheduling an appointment with you. No matter where you are in your podcasting journey or what your audience looks like across social media. I want to encourage you to take the time to repurpose your podcast episodes. And be proud of your podcast. You have a podcast that is incredible. People need to know and no one's going to tell them if you don't. If you're still listening, and you're thinking wow, more again, this seems like overkill. I think people would be really annoyed if I did all this stuff. I promise you 75% of the people you know, and who follow you will still have no idea what you're doing. The human attention span is eight seconds. You have eight seconds to convince someone to stop what they're doing. Click on your podcast episode and actually listen to it. Think about how many posts you've passed up of people who are promoting their podcast or anything really probably hundreds, right? probably hundreds today. On top of that meta averages that only 10 to 20% of our followers see any of our posts. So if you're out here, putting out only one piece of content and hoping that will be enough. I want to encourage you to keep going. I know this isn't easy, but just remember. If it was easy, everyone would do it. And if you took the easy way out, you wouldn't still be listening to this episode. Hey, thank you so much for joining me on this episode. If you enjoyed the podcast and you'd like to hear more episodes like this one, go ahead and subscribe to the show new episodes air every Monday morning and if you found this episode valuable and you want to help other business owners and podcasters will leave me a five star review? It helps the show rank higher in the charts and brings more entrepreneurs the information they need to start making money on their podcast.

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